Local SEO for Attorneys: What Are Your Goals?
Local SEO for attorneys is a great way to get more exposure for your firm or law office. It is inexpensive, easy to do and can boost your law firm's ranking in the eyes of the search engines. However, many lawyers are unaware of how to utilize local SEO to their benefit. In this article, I will show how using local SEO can benefit your law office.
One of the greatest advantages of local SEO for attorneys is it presents your firm to a person in need. When you master local SEO, a person searching for your service will turn to a local directory site to find you. And just as they do for other services, they will click on your listing the second they see it. This will bring you new business and help your current clientele as well.
Local SEO for attorneys can be beneficial in several different ways. First, it will increase your clients from within your legal firm. Studies have shown that attorneys who list their business on local directories receive double the traffic than those who don't. This increase in business is likely due to search results becoming more relevant to online prospects. So whether you're law firm is local or online, optimizing keywords and building links across all available mediums will only enhance your success.
Another great advantage of SEO for attorneys is that new clients who find you through a search engine will be more likely to become regular visitors to your site. Law offices need to take advantage of this fact in order to retain new clients. If they ignore the SEO aspect of their website, chances are they won't maintain any new clients in the future. Instead of losing prospective clients, they will simply move on to firms that provide a great deal more value.
Lawyers who have local SEO for attorneys have a much better chance of generating new clients by improving their visibility in search engines. For instance, if your firm's website contains images of attorneys, it will become more prominent during searches. It may even inspire other lawyers to submit their websites to search rankings. If your firm is listed at the top of search rankings for particular key phrases related to law, there is a good chance your firm will experience a surge in new clients. The link between new clients and law firm seo efforts may not be immediate, but it will eventually lead to long-term success.
In addition, local SEO for attorneys can give your firm an advantage when it comes to building link popularity and increasing brand awareness. The more links that your website has, the more likely a user will be to click on it and be directed to your firm's website. For example, if a searcher types a phrase such as "California personal injury lawyer" into Google and looks at the first page of results, he or she is most likely to choose a site that features law firm links. Once a person conducts a search for "personal injury lawyer" and comes across your website, he or she is more likely to visit your firm's website to learn more about the services that your law practice offers.
Another way that a local SEO for attorneys firm can benefit a client is through a brand authority audit. A brand authority audit is conducted to identify and quantify a firm's online presence and reputation. In some cases, this audit is conducted by a third party that is independent of the law firm. In other cases, an in-house brand authority audit is conducted by a team of lawyers.
In order to successfully incorporate a successful SEO for attorneys strategy into your overall marketing plan, you should carefully analyze how the terms you are using on your website are relevant to your area of practice. Your keywords should relate to the type of law that you provide. They should also relate to the services that you provide. For example, if you provide divorce, criminal defense, and family law services, you should avoid using terms that might be applicable to those services only. Likewise, if you have a website focused on business owners, you should not include terms that are specific to businesses only.